What Should I Do With My Branding Shots?

Congratulations on completing your personal branding photoshoot! Now that you have a collection of stunning images, you might be wondering how to make the most of them.

I first create a Preview Album on Pixieset to help give you a visual reference of the different types of photos we captured. After that, here are some tips to help you effectively use your personal branding photos to elevate your brand and connect with your audience:

Update your website with your new photos!

1. Update Your Website: Your website is often the first impression potential clients have of you. Use your new photos to refresh your website’s look and feel:

• Homepage: Feature a captivating image that represents your brand’s essence.

• About Page: Use a mix of headshots and lifestyle images to tell your story.

• Services Page: Include action shots that showcase you in your element, doing what you do best.

2. Enhance Your Social Media Profiles

We all know social media is a powerful tool for personal branding. Here’s how to use your photos across different platforms:

·      Profile Pictures: Update your profile pictures on LinkedIn, Instagram, Facebook, and Twitter with a professional headshot.

·      Cover Photos: Use a banner image that reflects your brand’s personality.

·      Content Posts: Share behind-the-scenes shots, action shots, and lifestyle images to engage your audience and give them a glimpse into your world.

Add them to your email!

3. Create Marketing Materials

High-quality images can significantly enhance your marketing materials:

• Business Cards: Include a professional headshot to make your card more memorable.

• Brochures and Flyers: Use your photos to add a personal touch to your printed materials.

• Email Newsletters: Incorporate your branding shots to make your emails more visually appealing and engaging.

4. Write Blog Posts

Your personal branding photos can be a great addition to your blog:

• Introduce Yourself: Write a blog post introducing yourself and your brand, accompanied by your new photos.

• Behind-the-Scenes: Share a behind-the-scenes look at your photoshoot experience.

• Showcase Your Work: Use action shots to illustrate blog posts about your services or products.

5. Use in Presentations and Webinars

Visuals can make your presentations and webinars more engaging: 

• Slides: Incorporate your photos into your slide decks to make them more visually appealing.

• Webinars: Use your branding shots in promotional materials and during the webinar to create a professional and cohesive look.

Liven up the office!

6. Print and Display

You’ve spent all this time getting you and your entire team photographed? Display them in your office — don’t forget the power of physical prints!

• Office Decor: Print and frame your favorite shots to display in your office or workspace.

• Client Gifts: Consider giving framed photos as gifts to your top clients.

7. Keep Them Organized

Keep your photos organized:

• Digital Storage: Store your images in a cloud service or external hard drive for easy access.

• Categorize: Organize your photos into categories (e.g., headshots, action shots, lifestyle) to quickly find what you need.

Before embarking on the steps above, talk to your photographer! Your personal branding photos will really shine the more they know about you, your style, and what you’re looking to accomplish.

My best photoshoots always happen whenever I have a deep understanding of the type of person my client is and what they’re wanting to achieve with their time and treasure. I then create a shot list that ensures we have separate looks for PowerPoints, cover photos for LinkedIn, and any and everything in between.

Feel free to reach out if you have any questions or need further advice on using your personal branding photos. Happy branding! 📸